Policy
This Ethical Marketing Policy supports our commitment to follow the highest standards in our industry.
Ethical Marketing Policy
Marketing with Integrity
At THYNK, we believe marketing should inspire, inform, and connect—never mislead or exploit. Our
Ethical Marketing Policy reflects our commitment to conducting campaigns and delivering services
with honesty, fairness, and respect for our clients, their audiences, and the broader community. As
a leader in digital marketing, brand strategy, and AI-driven solutions, we hold ourselves to the
highest standards, ensuring our work creates value without compromising principles.
This policy applies to all marketing activities we undertake—whether promoting our own services or
executing campaigns on behalf of clients. It guides our team and informs our partners, setting the
foundation for trust in everything we do.
Our Ethical Marketing Principles
We’ve built our marketing philosophy on core values that shape how we operate and engage:
- Transparency: We communicate clearly and truthfully. Claims about our services—like AI-powered insights or data-driven results—are accurate and substantiated, never exaggerated or deceptive.
- Respect: We honor our audience’s dignity, privacy, and preferences. Marketing is tailored to enhance experiences, not intrude or manipulate.
- Fairness: We compete ethically, avoiding tactics that unfairly disparage others or exploit vulnerabilities. Our campaigns uplift rather than undermine.
- Responsibility: We consider the broader impact of our work—socially, culturally, and environmentally—striving to promote positive outcomes and avoid harm.
- Compliance: We adhere to all applicable laws, regulations, and industry standards, including advertising codes, data protection rules (e.g., GDPR, CCPA), and client-specific guidelines.
How We Put Ethics into Practice
Our commitment isn’t just words—it’s action. Here’s how we ensure ethical marketing across our operations:
- Honest Messaging: Whether crafting content for social media, websites, or client campaigns, we ensure all claims are factual, verifiable, and free of misleading promises. Testimonials and case studies reflect real outcomes.
- Data Integrity: We use data responsibly—collecting only what’s necessary, securing it with robust measures (see our Information Security and Compliance page), and respecting opt-out requests promptly.
- Inclusive Representation: Our creative work reflects diversity and avoids stereotypes, ensuring marketing resonates authentically with varied audiences.
- Client Collaboration: When acting on behalf of clients, we align with their ethical standards, offering guidance to ensure campaigns meet both their goals and our principles.
- Sustainable Choices: We prioritize digital efficiency—e.g., optimizing ad spend with AI to reduce waste—and consider environmental impacts in our strategies where possible.
Specific Commitments
We go beyond general principles with concrete promises to guide our marketing:
- No Deceptive Tactics: We reject hidden fees, fake scarcity, or bait-and-switch techniques.
- Consent-First Approach: Promotional communications (e.g., emails, newsletters) require explicit opt-in, and we make unsubscribing easy.
- Child Safety: We comply with laws like COPPA, ensuring marketing to children is appropriate and protective.
- Ad Transparency: Sponsored content or ads are clearly labeled to distinguish them from organic material.
- AI Accountability: Our use of AI in marketing (e.g., personalization, analytics) is ethical, avoiding bias and respecting user autonomy.
Our Responsibility to You
Ethical marketing is a shared journey. We encourage clients and partners to:
- Provide accurate input for campaigns to ensure truthful representation.
- Raise concerns if they spot anything inconsistent with this policy.
- Collaborate with us to align marketing with their own values.
If you’re a user of our Site or services, we invite you to review our Privacy Notice to understand how we handle your data in marketing contexts.
Enforcement and Accountability
We take this policy seriously and embed it into our culture:
- Training: Our team receives regular education on ethical marketing practices and compliance requirements.
- Oversight: Leadership reviews campaigns and strategies to ensure alignment with this policy.
- Reporting: Violations—internal or external—can be flagged to us (see “Contact Us” below) for investigation and resolution.
Should we fall short, we’ll act swiftly to correct course, learn, and improve.
Contact Us
Questions about our Ethical Marketing Policy or concerns about our practices? We’re here to listen and respond:
- Email: contact@digisignals.com
- Phone: (415) 494-7564
- Mail: 2018 156th Ave NE, Bldg F. Suite 100 Bellevue WA 98007